In recent years, diversity, equity, and inclusion (DEI) efforts have rightfully become a top priority in workplaces across all industries. While there’s always more to do, one tangible step companies can take is including a clear, well-written diversity statement in every job description. This statement is more than just a paragraph; it’s a powerful declaration of your organization’s values and commitment to attracting a wider pool of top talent.
So, what’s the big deal?
A diversity statement does several important things:
Broadens your reach
Jobseekers, especially those from underrepresented groups, are far more likely to consider and apply for roles at companies that have a visible commitment to DEI. A strong statement signals that your organization is a place where they can belong and succeed.
Attracts top talent
Diverse perspectives and backgrounds lead to innovation, improved problem-solving, and ultimately stronger business outcomes. Your diversity statement shows a commitment to building a team that brings a wide range of voices to the table.
Aligns with brand values
Consumers are increasingly making purchasing decisions based on a company’s social and ethical stances. A well-written diversity statement demonstrates that your company isn’t just giving DEI lip service but is embedding those values into every aspect of the organization, including recruitment.
Increases application rate
Including inclusive wording in your job description can actually increase the application rate as well. We analyzed our jobs on Adzuna across a variety of sectors and looked at the application rate for those job ads that contained and didn’t contain inclusive hiring wording. Key sectors that see an increase in the application rate when a statement is included are Creative & Design, Energy, Social work, Consultancy, HR & Recruitment, Legal, and Manufacturing.
More than just words: Tips for a meaningful statement
While having a statement is important, its effectiveness hinges on how it’s written. Here’s how to craft one that resonates:
Be specific
Move beyond generic phrases like “we value diversity.” Instead, actively name the aspects of diversity you embrace (race, ethnicity, gender identity, sexual orientation, disability status, veteran status, etc.) and outline concrete ways you actively support and celebrate these diverse identities within the workplace.
Action-oriented
Don’t just tell, show! Explain the specific programs and initiatives that foster inclusion within your organization, such as employee resource groups, mentorship programs, and leadership training focused on DEI principles. Showcasing these concrete actions demonstrates a genuine commitment to building a diverse and inclusive work environment.
Keep it concise
While your statement should hold prominent space in your job descriptions, it shouldn’t overshadow the essential role requirements. Aim for clarity and conciseness, ensuring it complements the job description without overwhelming readers.
Authenticity is key
Don’t make promises you can’t keep. Your statement should reflect your organization’s current stage in the DEI journey, acknowledging areas for improvement and reiterating your commitment to continuous progress.
A diversity statement is one small yet crucial component of fostering a truly inclusive workplace. It’s a chance to put your best foot forward, demonstrate your values, and expand your access to exceptional talent who will drive your organization forward.
By dedicating time and effort to crafting a thoughtful statement, you’re sending a powerful signal to candidates and demonstrating that diversity truly matters. Remember, building a diverse and equitable workforce is a win-win for everyone involved.
Read more: Advancing diversity in leadership positions