TikTok can help companies engage with the youngest generation in the workforce, Gen Z, better than ever before. With hashtags like #JobSearch and #CareerTok amassing billions of views, the platform is a goldmine for organizations seeking to attract young talent.<\/p>\n
From leveraging #CareerTok influencers to showcasing behind-the-scenes glimpses of company culture, TikTok offers unique avenues for finding and engaging with potential hires.<\/p>\n
Recruiters are innovating with hashtag challenges and interactive content to drive engagement and make the hiring process more accessible. So what do employers need to know? Should we put all of our eggs in the TikTok basket?<\/p>\n
Given that 40% of Gen Zers<\/a> go to TikTok rather than a search engine like Google when looking for information, it\u2019s no surprise that they\u2019re searching for career information on the platform too.<\/p>\n The #JobSearch hashtag has 4 billion views, and #CareerTok a further 2 billion, so it\u2019s no wonder that organizations are realising that this is a valuable platform to attract Gen Z hires.<\/p>\n From hiring #CareerTok influencers to post about open roles, ideal for niche hires, to establishing company TikTok pages, it\u2019s a platform that can be used to find great talent.<\/p>\n If you\u2019re regularly hiring Gen Zers, as your customer base and talent pool, create a profile that shares the reality of your day-to-day. Embrace current trends, and encourage followers to be part of the conversation.<\/p>\nHow to hire on TikTok<\/h3>\n
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