Corporate Communications Specialist-WEB
- Brockton, MA
- Brockton Hospital
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This position supports the mission of Signature Healthcare's (SHC) Marketing, Communication and Public Affairs Department to effectively communicate all organizational news with primary focus on writing, web administration and development/implementation of content strategy. The ideal candidate will have strong organizational skills, CMS and SEO expertise, and a passion for bringing engaging content through the web as well as externally through the news media, online and through social media sites and internally via SHC publications, the intranet, CEO Blog and other internal communications vehicles. This position proactively seeks out newsworthy findings, events and stories at SHC and pitches them to external media; and develops communication materials including press releases, media advisories/pitches, internal newsletter articles, videos, and social media content. The Corporate Communications Specialist manages the organization's online presence along with local broadcast media crews and responds to and executes media requests. This position reports to the Director of Marketing.
Bachelor's degree in digital multimedia, journalism, communications, English, marketing, public relations, or related field, with a minimum of two years web administration and four years of copywriting experience is required. Position requires excellent writing, editing, and proofreading skills along with experience managing a Content Management System (CMS), writing for SEO, and developing/implementing content and strategy for various platforms. Proficiency in Microsoft Office, along with an ability to write clear, succinct copy that moves the reader to take action, without ignoring the value of syntax, grammar, and readability are required. Experience with technical/medical writing, photography and video production, and web analytics is strongly preferred.
The successful candidate is a life-long learner, with strong communication and writing skills and a demonstrated ability to establish positive working relationships across the organization. The ideal candidate must demonstrate the ability to communicate effectively with others, listen actively to accurately assess needs, and gather information from all internal sources such as senior leadership and CEO. Content management experience is essential. Health care experience is highly desirable.
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