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Marketing

Location:
Chicago, IL
Company:
Aspen Dental

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Manager, Internal Communications
Overview
Aspen Dental Management, Inc. (ADMI) is a leading dental support organization that provides non-clinical business support services to independently owned and operated Aspen Dental offices in 42 states. Our purpose? To care for the people who care for the patients, providing expert business support to the largest, fastest-growing branded network of dental practices in the country. This model makes it easier for independent, licensed practitioners to do what they do best: Care for their patients.
In addition to our continued success in the dental industry we now provide support services to one of Upstate New York's fastest growing urgent care providers, WellNow.
As a reflection of current needs and planned growth we are excited to offer the opportunity to join a dedicated team as Manager, Internal Communications.
The Manager, Internal Communications will contribute to the development and implementation of strategic communication initiatives that currently supports 800 Aspen Dental practices across the US and close to 30 WellNow Urgent Care centers, with continued projections of a steep growth trajectory for both brands. This individual will join an integrated marketing team that is responsible for advertising (TV, print, radio; digital marketing; marketing technology development; external and internal communication; creative and content development; social media; and insights, strategy and experience innovation.
Responsibilities
  • Identify audience insights and key communications touchpoints for internal audiences, especially dentists
  • Develop and execute internal communications plans and timelines for key projects and initiatives
  • Serve as communications business partner to various internal stakeholders/clients
  • Collaborate cross-functionally with internal stakeholders to develop, produce & distribute content that inspires and engages team members, particularly dentists; Most frequent collaborators will include Clinical Support, Recruitment Marketing, New Office Operations, and Practice Ownership Program
  • Develop and execute executive communications plan for Chief Clinical Officer
  • Reinforce company culture of Yes through ongoing, sustained communications programs
  • Drive editorial planning for internal communication channels (intranet, e-newsletters, etc.)
  • Work in partnership with external PR team and agency partner to identify, develop and pursue opportunities to tell doctor stories in trade, consumer/ biz media
  • Write, produce and edit content (written and video) that brings to life defined content strategy
  • Liaise with communications, social media & recruitment teams to produce and distribute content via Life at Aspen Dental
  • Establish and deliver regular reporting on key metrics/analytics to ensure programs and initiatives are achieving planned objectives
  • Provide strategic input to communication department's annual plan as well as for doctor communications component of individual marketing projects
  • Apply project management skills to effectively manage individual and team projects (defining key deliverables, project plans and timelines, budgets)
  • Demonstrate a clear understanding of the business structure of Aspen Dental Management, Inc. as well as target audiences and business objectives

Minimum Education and Experience
  • A. or B.S. degree required, with a major in communications, journalism, public relations or related field
  • 4-6 years of communications or public relations experience (large, multi-site retail experience a plus)
  • Strong team player with a "Yes," can-do mindset who is highly collaborative and a hands-on doer
  • Strong editorial sense and experience creating and driving content strategy for target audiences
  • Results oriented individual who is strong at getting into the details and delivering results under tight and moving deadlines
  • Works well under pressure
  • Excellent writing, verbal communication and listening skills
  • Ability to work collaboratively with others at all levels of the organization, as well as independently
  • Flexibility in a fast-paced, growing organization
  • Digitally savvy individual who is innovative and understands internal channels through which internal stakeholders in a variety of functions gather information
  • Proven ability to translate trends, opportunities, themes, insights and organizational needs into actionable plans
  • Excellent project management skills
  • Proven experience in developing timelines, and meeting those milestones
  • Experience with Microsoft suite required; experience with SharePoint preferable

About Aspen Dental Management, Inc.
Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.
Available Locations
ADMI - Chicago, Illinois 60607 United States

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