Global | AM Paid Media (B2B), Associate/Vice President

Asset Management

A career with Goldman Sachs Asset Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Role Summary

This Vice President will play a key role within the Global Marketing organization, overseeing paid media for three of our revenue divisions: Investment Banking, Global Markets, and Asset Management. With dedicated support within each respective division, and in close collaboration with the MD of Paid Media and other COE colleagues, the VP will drive an integrated approach to planning and buying against our institutional client segments. The VP will craft a media strategy in support of each division’s commercial and marketing goals, and assess opportunities for execution across all channels. As a close partner and collaborator with the media agency; this VP will act as a conduit between the agency, external vendors and publishers, and internal stakeholders to ensure that there is an alignment to the goals of the marketing strategy within the relevant media channels. The purview across the three divisions allows for a common application of strategy, martech platforms, and buying scale, while balanced with the distinct needs of each individual business and client type This role requires expert media skills, a keen knowledge of the evolving media landscape, and a working understanding of institutional financial services and the capital markets.

Responsibilities:

• Demonstrate paid media expertise and leadership, with an integrated knowledge of multiple business needs across the three divisions.
• Work closely with divisional marketing leads and COE colleagues, to develop objectives, set goals and KPIs, co-ordinate paid media briefings, develop paid media strategies and go-to-market plans develop measurement and tracking plans.
• Full Funnel media planning for B2B lines of business particular financial sectors a plus
• Experience in lead generation/nurturing partnering with sales organizations on lower funnel plans during the sales cycle. Experience targeting financial advisors and institutions a plus.
• Partner with agency and internal colleagues on the execution of plans, with distinct measurement plans. Aid team with understanding of timelines, briefing inputs and channel strategy planning for internal or external clients.
• Provide feedback and assistance with multiple projects and quick decision making on media plans, when in market (in collaboration with marketing team).
• Develop and own budget management for all media plans (including tracking of media authorizations, invoicing and reconciliation)
• Partner with agency to track campaign measurement and determine optimizations for live plans, identifying new opportunities for learning agendas and cross-media tracking.
• Identify and develop relationships with media partners across existing and new channels, that align with divisional marketing needs and goals.
• Act as a media expert by keeping your finger on the pulse of new and emerging opportunities, as well as industry best practices regarding the most effective ways of reaching new audiences, optimizing ROAS and Brand Safety.

Qualifications:

• 8+ years of experience in paid media strategy and execution, in either an agency or in-house paid media role—B2B financial services experience strongly preferred particularly targeting financial advisors and institutions.
• Experienced execution in performance marketing campaigns with particular focus on lower funnel deliverables and the ability to set goals, establish actionable KPIs, demonstrate measurable results and improve ROAS trends.
• Knowledge and understanding of media planning principles, including objective setting, target audience creation, channel planning strategy, media analysis and budget management.
• Exposure to multi-touch attribution modelling and/or media mix modelling
• Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision.
• Excellent communication and interpersonal skills, both written and oral.
• Team-oriented, with confidence in interaction with multiple stakeholders and external partners
• Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency
• Hands-on Paid Media experience in B2B Financial Services or a relevant media focused industry (eg. Consumer Tech, Entertainment, Retail).
• Bachelor’s Degree (BA/BS)

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

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